Making the business case for pursuing a water strategy often involves comparing the benefits and costs of taking action. The lists below summarizes several major areas of benefits and costs that tool users should consider.

Released in 2002, the GEMI’s Connecting the Drops Towards Creative Water Strategies:  A Water Sustainability Tool is an online tool that helps organizations create a water strategy. It enables companies to assess their relationship to water, identifies associated risks and describes the business case for action, and helps address companies’ specific needs and circumstances. Connecting the Drops introduces a number of questions on these topics to facilitate companies’ understanding of various water sustainability issues. These questions act as the basis for guidance on goal setting and the development of strategic plans.