Marketing Resources
Resources
Internal drivers and barriers to sustainable consumption – focus point of work package 1 of project 7 - are identified by getting a deeper understanding of how actual... Read More
This guide was designed for the sustainability, brand and marketing teams of our Sustainability LifestyleS Frontier Group (SLFG) member companies. The insights are based on... Read More
The present study aims to change consumer awareness and inspire behavioural change. In particular, we aim to reduce discarding of clothes and extend life of garments among... Read More
An overview of the cotton market and the solutions available to improve sustainability. A step-by-step approach to building a more sustainable textile supply chain. We will... Read More
The Goal of the Content Claim Standard (CCS) is to ensure the accuracy of content claims. The CCS accomplishes this goal by verifying the presence and amount of a given raw... Read More
The purpose of the Standard is to describe the requirements for third-party substantiation of the recycled content claims asserted by companies with regard to specific... Read More
This first edition of the Report on the Pulse of the Fashion Industry exposes the challenges in a number of sustainability impact areas and along the industry’s value... Read More
The Circular Fibres Initiative brings together key industry stakeholders to build a circular economy for textiles, starting with clothing. This group will attempt to create... Read More
This white paper is for people who don’t know that much about the human rights and environmental issues behind fashion but want to know more. It is for those who may have... Read More
In "Introducing: Out of Fashion", the threat of dissolving wood pulp and how this product makes its way out of the forest and into your closet was introduced. Dissolving... Read More
Comparison Sets: Maturity Models & Roadmaps
This document describes the Future-Fit Goals that all companies must strive to reach. It also explains why these goals are required, how they were derived, and how to get... Read More
A study reflecting on the main global consumer trends with special attention to the key changes for the footwear industry and the foreseeable impacts on companies, brands... Read More
