Marketing Resources
Resources
San Francisco has long been a leader in environmental, social, and economic prosperity. Today we confront what may prove to be the greatest challenge of our era—climate... Read More
This manual provides step-wise guidance and recommendations on setting SBTs. It covers the main phases in setting an SBT, from understanding the business benefits of... Read More
The Scope 2 Guidance standardizes how corporations measure emissions from purchased or acquired electricity, steam, heat and cooling (called “scope 2 emissions”). The... Read More
The EcoChic Design Award is a sustainable fashion design competition organized by Redress, inspiring emerging fashion designers and students to create mainstream clothing... Read More
This document contains the requirements that comprise the Fair Trade USA Factory Standard for Apparel and Home Goods and defines the rules for participation of Apparel and... Read More
Our clothes are getting cheaper, they follow fashion more rapidly and we’re buying more and more of them. At the same time, we hear more about poor working conditions in... Read More
The Sustainable Clothing Guide is a practical guide to help brands and retailers to enhance the durability and quality of the clothing they produce.
A new survey, commissioned by Greenpeace, of the shopping habits of people in Europe and Asia finds that regularly buying too many clothes, shoes, bags and accessories has... Read More
The Fair Trade USA (FTUSA) Pilot Program for Fair Trade Certified Apparel is the first global program to certify facilities making clothing, accessories, and linens with a... Read More
Valuing our clothes is a summary of the key findings of a major technical report published by WRAP. It presents estimates of the carbon, water and waste footprints of... Read More
The Recycled ClaimStandard (RCS) is an international, voluntarystandard that sets requirements for third-party certification of Recycledinput and chain of custody.The goal... Read More
The Goal of the Content Claim Standard (CCS) is to ensure the accuracy of content claims. The CCS accomplishes this goal by verifying the presence and amount of a given raw... Read More
This guide was designed for the sustainability, brand and marketing teams of our Sustainability LifestyleS Frontier Group (SLFG) member companies. The insights are based on... Read More
Collaborative Consumption: Business Model Opportunities and Barriers for Fashion Libraries
The purpose of this paper is to explore barriers and opportunities for business models based on the ideas of collaborative consumption within the fashion industry. The... Read More
This paper focuses on one central question: Can the advertising industry use principles rooted in CSR to engage consumers, build trust, and secure long-term brand loyalty... Read More
