Marketing Resources
Resources
This paper focuses on one central question: Can the advertising industry use principles rooted in CSR to engage consumers, build trust, and secure long-term brand loyalty... Read More
Valuing our clothes is a summary of the key findings of a major technical report published by WRAP. It presents estimates of the carbon, water and waste footprints of... Read More
The Sustainable Clothing Guide is a practical guide to help brands and retailers to enhance the durability and quality of the clothing they produce.
Whilst some fashion brands limit their Corporate Social Responsibility (CSR) policy to monitoring workingconditions in their suppliers’ factories, this project asks how a... Read More
1. Read and understand the Responsible Down Standard. 2. Understand the requirements of your customer/s. 3. Determine the regions and the supply chains from which you will... Read More
In May 2013, Copenhagen Business School (CBS), in collaboration with GfK (Growth from Knowledge), conducted a global expert study on sustainable fashion, which is... Read More
Benchmark, establish, build, maintain and improve your chemicals management processes and thus reduce water pollutionThe Chemicals Management Module is a roadmap for... Read More
