Marketing Resources

Marketing is the process of interesting potential customers and clients in your products and/or services.
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Project 7: Sustainable Consumption and Consumer Behaviour - State of the Art

Mistra Future Fashion
Article | Free | May 31, 2012

Different approaches to studying consumer behavior exist, of which most either follow the internalist or the externalist stream. The motivation-opportunity-ability-behavior... Read More

Internal drivers and barriers to sustainable consumption – focus point of work package 1 of project 7 - are identified by getting a deeper understanding of how actual... Read More

 Our customers’ world is changing fast. They are living through a period of great political, social and technological disruption. They’re looking for organizations they can... Read More

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Women’s Empowerment in Global Value Chains: A Framework for Business Action to Advance Women’s Health, Rights, and Wellbeing

BSR Group, International Center for Research on Women (ICRW)
Article | Free | Sep 18, 2016

This report aims to help unlock business opportunities that advance the health, rights, and wellbeing of women in global value chains. It highlights the benefits of... Read More

Benchmark, establish, build, maintain and improve your chemicals management processes and thus reduce water pollutionThe Chemicals Management Module is a roadmap for... Read More

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Valuing our Clothes

Other | Free | May 02, 2016

Valuing our clothes is a summary of the key findings of a major technical report published by WRAP. It presents estimates of the carbon, water and waste footprints of... Read More

Primary Functions:Assess the current status of access to safe WASH at the workplace in a given facilitySupport decision-making regarding investments and priority actionsThe... Read More

Bring garments you no longer want, from any brand and in any condition. We’ll make sure they get a new life.

This is an in-depth, technical guide, presenting a set of Key Fitness Indicators that aim to help companies assess their progress toward each Future-Fit Goal.

Our clothes are getting cheaper, they follow fashion more rapidly and we’re buying more and more of them. At the same time, we hear more about poor working conditions in... Read More

Document providing further detail on companies analyzed and their performance in detoxing their apparel and footwear products.  Companies covered include Adidas, Levis,... Read More

Primary Functions:Learn how you can align your strategies as well as measure and manage your contribution to the realization of the SDGs.The SDG Compass provides guidance... Read More

iVN has been involved in developing a standard for sustainable leather since 2001. The quality seal NATURLEDER IVN ZERTIFIZIERT certifies a high level of ecology and... Read More

In May 2013, Copenhagen Business School (CBS), in collaboration with GfK (Growth from Knowledge), conducted a global expert study on sustainable fashion, which is... Read More

The purpose of the research presented was to:Develop a framework suitable for use by the Institute and stakeholders, to determine the impacts of the pursuit of Cradle to... Read More

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