Marketing Resources

Marketing is the process of interesting potential customers and clients in your products and/or services.
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The Responsible Wool Standard is a voluntary global standard that addresses the welfare of sheep and of the land they graze on. The RWS is a tool to ensure that wool comes... Read More

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Project 7: Sustainable Consumption and Consumer Behaviour - State of the Art

Mistra Future Fashion
Article | Free | May 31, 2012

Different approaches to studying consumer behavior exist, of which most either follow the internalist or the externalist stream. The motivation-opportunity-ability-behavior... Read More

The Circular Fibres Initiative brings together key industry stakeholders to build a circular economy for textiles, starting with clothing. This group will attempt to create... Read More

iVN has been involved in developing a standard for sustainable leather since 2001. The quality seal NATURLEDER IVN ZERTIFIZIERT certifies a high level of ecology and... Read More

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Dissolving pulp and fashion

Christy Tennery-Spalding - Rainforest Action Network (RAN)
Article | Free | Dec 30, 2013

In "Introducing: Out of Fashion",  the threat of dissolving wood pulp and how this product makes its way out of the forest and into your closet was introduced. Dissolving... Read More

The Goal of the Organic Content Standard (OCS) is to ensure trust in organic content claims. The  OCS  accomplishes  this  goal  by  verifying  the  presence  and  amount ... Read More

The Green Textiles Guide is a result of the Swedish research programme Mistra Future Fashion, project 4 (P4) called Moving towards eco-efficient textile materials and... Read More

This white paper is for people who don’t know that much about the human rights and environmental issues behind fashion but want to know more. It is for those who may have... Read More

 Our customers’ world is changing fast. They are living through a period of great political, social and technological disruption. They’re looking for organizations they can... Read More

Internal drivers and barriers to sustainable consumption – focus point of work package 1 of project 7 - are identified by getting a deeper understanding of how actual... Read More

The present study aims to change consumer awareness and inspire behavioural change. In particular, we aim to reduce discarding of clothes and extend life of garments among... Read More

This publication helps to relate the social responsibility guidance given in ISO 26000 to the reporting guidance provided by GRI. In particular, this publication provides... Read More

The Recycled ClaimStandard (RCS) is an international, voluntarystandard that sets requirements for third-party certification of Recycledinput and chain of custody.The goal... Read More

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CIRCULARITY INDICATORS. An Approach to Measuring Circularity: Project Overview

Ellen MacArthur Foundation & Granta Design
Other | Free

The Circularity Indicators Project provides companies with a methodology and tools to assess how well a product or company performs in the context of a circular economy,... Read More

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Women’s Empowerment in Global Value Chains: A Framework for Business Action to Advance Women’s Health, Rights, and Wellbeing

BSR Group, International Center for Research on Women (ICRW)
Article | Free | Sep 18, 2016

This report aims to help unlock business opportunities that advance the health, rights, and wellbeing of women in global value chains. It highlights the benefits of... Read More

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