Marketing Resources
Resources
The Goal of the Content Claim Standard (CCS) is to ensure the accuracy of content claims. The CCS accomplishes this goal by verifying the presence and amount of a given raw... Read More
1. Read and understand the Responsible Down Standard. 2. Understand the requirements of your customer/s. 3. Determine the regions and the supply chains from which you will... Read More
This guide serves as a comprehensive tool for those deciding whether (or how and when) to become a Certified B Corp and/or a Benefit Corporation. It is telling that the... Read More
Document providing further detail on companies analyzed and their performance in detoxing their apparel and footwear products. Companies covered include Adidas, Levis,... Read More
The purpose of the Standard is to describe the requirements for third-party substantiation of the recycled content claims asserted by companies with regard to specific... Read More
Bring garments you no longer want, from any brand and in any condition. We’ll make sure they get a new life.
An overview of the cotton market and the solutions available to improve sustainability. A step-by-step approach to building a more sustainable textile supply chain. We will... Read More
Comparison Sets: Maturity Models & Roadmaps
This document describes the Future-Fit Goals that all companies must strive to reach. It also explains why these goals are required, how they were derived, and how to get... Read More
Collaborative Consumption: Business Model Opportunities and Barriers for Fashion Libraries
The purpose of this paper is to explore barriers and opportunities for business models based on the ideas of collaborative consumption within the fashion industry. The... Read More
A study reflecting on the main global consumer trends with special attention to the key changes for the footwear industry and the foreseeable impacts on companies, brands... Read More
This first edition of the Report on the Pulse of the Fashion Industry exposes the challenges in a number of sustainability impact areas and along the industry’s value... Read More
In May 2013, Copenhagen Business School (CBS), in collaboration with GfK (Growth from Knowledge), conducted a global expert study on sustainable fashion, which is... Read More
Whilst some fashion brands limit their Corporate Social Responsibility (CSR) policy to monitoring workingconditions in their suppliers’ factories, this project asks how a... Read More
The purpose of the research presented was to:Develop a framework suitable for use by the Institute and stakeholders, to determine the impacts of the pursuit of Cradle to... Read More
This guide was designed for the sustainability, brand and marketing teams of our Sustainability LifestyleS Frontier Group (SLFG) member companies. The insights are based on... Read More
